Grand Opening: Modale showroom - The luxurious interior space
Modale, the distributor of luxury European furniture, marked its official entry into the Vietnamese market after a trial period with an event themed ‘European Lifestyle Manifesto – The European Art of Living’ on October 14, raising the curtain on Furniture and Art Exhibition Week.

The grand opening event was a feast for the eyes with furniture exhibitions from luxury furniture brands and was filled with inspiring jazz music and aromatic cocktails. The magnificent lighting and sophisticated installation art allowed customers to immerse themselves in the exhibition.

Representatives from Modale and partners, Masterise Homes, and Elle Decoration Vietnam at the ribbon-cutting ceremony for Furniture and Art Exhibition Week

Speaking at the event, Vanya Krasteva, creative director of Modale said, “We are excited to start this new chapter with all of you present tonight, welcome to Modale and enjoy luxury living.”

Once arriving at Modale’s flagship showroom, customers will be immersed in an artistic space that is aesthetically arranged with miniature living spaces showcasing the ideal living room, bedroom, kitchen, and more.

Customers can enjoy the beauty of branded furniture from the world’s leading brands, such as Elie Saab Maison and Dolce & Gabbana Casa, exclusively distributed by Modale in Vietnam, along with 35 other European brands.

Modale’s flagship showroom

If Elie Saab Maison is the master of creating interiors imbued with the spirit of ‘haute couture’, with products meticulously handcrafted by master artisans, then Dolce & Gabbana Casa’s space is an explosion of colours, emotions, and sense, a sumptuous and grand party with each collection serving as a unique story of Italian history, culture, and cuisine.

In addition to distributing high-end European furniture, Modale also provides full-package solutions to customers with consulting, design, and interior construction services from an experienced global team.

Following this luxurious and distinctive grand opening event, Modale is teaming up with Masterise Homes and ELLE Decoration for Furniture and Art Exhibition Week from October 15 to October 22.

Visitors can expect a week full of exciting events encompassing branded furniture exhibitions from Elie Saab Maison and Dolce & Gabbana Casa, along with talk shows on interior design and aesthetic mindsets with European experts, and a series of art and lifestyle workshops. There will also be thousands of gifts and incentives on offer to welcome guests.

Linton Borthwick, director of Customer Services at Masterise Homes said, “This exhibition is a collaboration between Masterise Homes and our interior design and home decor partners, Modale and Elle Decoration. Together, we are conducting the first and largest series of branded interior and lifestyle events in Vietnam.”

“With our ‘European Lifestyle Manifesto’, we offer our customers and guests an exclusive opportunity to elevate their living spaces with high-quality interior products exquisitely crafted by European artisans,” added Borthwick.

The Furniture and Art Exhibition at The Global City, Ho Chi Minh City

Modale’s first flagship showroom is located at The Global City, Ho Chi Minh City, which covers an area of more than 2,000 square metres, and displays more than 35 brands from European countries such as Italy, Portugal, and Spain, along with thousands of luxurious and high-end furniture items decorated in different styles to help customers visualise their dream living space.


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